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WE ARE GOING #AGAINSTTHEGRAIN

To bring you something that is truly unique, something that is truly insane!

INSANELY DELICIOUS

Whichever flavour you choose, our baked knobbly sticks are bursting with flavour!

CHEESE
FLAVOUR
SALT & VINEGAR
FLAVOUR
TRUFFLE & CHEESE
FLAVOUR

MADE WITH SUPERGRAINS

The main supergrain we use is sorghum. They have been around for centuries and eaten by those in the Eastern world in order to sustain their energy and keep them fuelled for the day. For example, women in the rural villages in India would often grind sorghum into their morning porridge before walking hours to collect water from the wells! Insane.

8,000 B.C

The earliest known record of sorghum comes from an archaeological dig at Nabta Playa, near the Egyptian-Sudanese border.

1853-1910

The development and spread of sorghum is attributed to the movement of various tribal groups in Africa.

1910-1955

Sorghum spreads to India, China and Australia. The first known record of sorghum in the USA comes from Ben Franklin in 1757 who wrote about its application in producing brooms.

1955

Sorghum widely used in food including bagged snacks across the USA, India, Africa and China.

2020

We introduced sorghum snacks to the UK for the first time — insane!

INSANELY NUTRITIOUS

Our sticks are packed with heaps of nutritious benefits.

LESS FAT

With up to 53% less fat* than other crisps, Insane Grain lets you indulge guilt-free. That's because eating less saturated and trans fat helps reduce the likelihood of having high cholesterol levels.

SOURCE OF B12

Insane Grain is an excellent source of Vitamin B12**, which provides energy to your body for building DNA, as well as for healthy nerves and red blood cell formation, and is also known to reduce tiredness and fatigue. As your body doesn’t produce it naturally, it’s important you get Vitamin B12 from the food you eat (*wink*).

#GUTHEALTH

We worked with a bio-tech lab to add probiotics (good bacteria) to our sticks. These probiotics help fight off bad bacteria, aid in digestion, and can boost the immune response.

SOURCE OF FIBRE

Compared to other cereal grains like barley or rice, sorghum contains a much higher concentration of fibre.

GLUTEN-FREE & VEGETARIAN

Insane Grain doesn’t contain any funny chemicals, preservatives or artificial ingredients. You’ll be finding NO GMO, NO soy, NO nuts and NO palm-oil in here!

LOWER IN SALT

Insane Grain has less salt than average crisps, which means that it does NOT contribute to high blood pressure and heart disease.

INSANELY GUTSY

GUT'S NOT TO LIKE?

So what's all the fuss about #guthealth? Well, you have friendly bacteria in your digestive system which work to improve your health, help you to digest foods, and work to protect you against disease. A probiotic (live microorganism) can help in balancing these friendly bacteria. Probiotics ‘feed’ our microbiomes and aid digestion.

Insane Grain gut health snacks

GUT TO THE CHASE

Here at Insane Grain, we have worked with a biotech lab to introduce a probiotic (called Bacillus Coagulans) to our snacks. Most probiotics do not survive the high production temperatures used in our cooking process, but we have found one which not only does but is also Vegan Society approved (most probiotics are not vegan)!

INSANELY GOOD TO THE PLANET

SAVES WATER!

Sorghum uses 1/3 less water to harvest vs comparable crops, and 50% less water vs corn. So, switching to sorghum would save 247 million Olympic pools worth of water a year!

DOES NOT CONTRIBUTE TO GLOBAL WARMING!

Sorghum is among the most efficient crops for conversion of solar energy, meaning that it does not produce any greenhouse gases and does not contribute to global warming!

INSANELY GOOD TO THE COMMUNITY

We are on a mission to help reduce childhood obesity in the UK. We are working in partnership with the below bodies to tackle childhood obesity.

The childhood obesity problem

3X
A child is 3 times more likely to be obese if they are from a poorer household.
1 IN 3
Children aged 2-15 in England are overweight or obese.
5.1BN
Is spent each year by the NHS on obesity-related health issues.
Big Society Capital Guys and St Thomas Hospital Mission Ventures

MEET THE TEAM

RUSHINA

Co-Founder

NIGEL

Co-Founder

MIA

Business Executive

JOHN

Investor/Advisor

HARRISON

Brand Ambassador

Nana Moe

Legend