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WE ARE GOING #AGAINSTTHEGRAIN

To bring you something that is truly unique, something that is truly insane!

INSANELY DELICIOUS

Whichever flavour you choose, our puffs are both crispy and melty!

CHEESE
FLAVOUR
SALT & VINEGAR
FLAVOUR
SALTED CARAMEL
FLAVOUR

WHAT IS SORGHUM?

Sorghum supergrains have been around for centuries and eaten by those in the Eastern world in order to sustain their energy and keep them fuelled for the day. For example, women in the rural villages in India would often grind sorghum into their morning porridge before walking hours to collect water from the wells! Insane.

8,000 B.C

The earliest known record of sorghum comes from an archaeological dig at Nabta Playa, near the Egyptian-Sudanese border.

1853-1910

The development and spread of sorghum is attributed to the movement of various tribal groups in Africa.

1910-1955

Sorghum spreads to India, China and Australia. The first known record of sorghum in the USA comes from Ben Franklin in 1757 who wrote about its application in producing brooms.

1955

Sorghum widely used in food including bagged snacks across the USA, India, Africa and China.

2020

We introduced sorghum snacks to the UK for the first time — insane!

INSANELY NUTRITIOUS

Our puffs are packed with a heap of nutritious benefits.

Packed with vitamins and minerals

More potassium than a banana*, and 1.5x more iron than spinach*.

PACKED WITH NUTRIENTS

Sorghum contains B-vitamins, which help the body build new tissues and cells, as well as potassium and phosphorous. Sorghum also contains traces of zinc, copper and over 20 micronutrients.

HIGH FIBRE

Compared to other cereal grains like barley or rice, sorghum contains a much higher concentration of fibre.

ENERGY BOOSTER

Sorghum contains Niacin, also known as Vitamin B3, which helps turn food into energy for the body. Vitamin B3 metabolizes nutrients and helps maintain energy levels throughout the day.

LOWERS BLOOD PRESSURE

By being high in potassium and low in sodium, sorghum is able to relax the walls of blood vessels and thereby lowers blood pressure.

Good for your bones

Sorghum, being high in magnesium, helps to maintain calcium levels in the body. That's because magnesium increases calcium absorption.

INSANELY GUTSY

GUT'S NOT TO LIKE?

So what's all the fuss about #guthealth? Well, you have friendly bacteria in your digestive system which work to improve your health, help you to digest foods, and work to protect you against disease. A probiotic (live microorganism) can help in balancing these friendly bacteria. Probiotics ‘feed’ our microbiomes and aid digestion.

Insane Grain gut health snacks

GUT TO THE CHASE

Here at Insane Grain, we have worked with a biotech lab to introduce a probiotic (called Bacillus Coagulans) to our snacks. Most probiotics do not survive the high production temperatures used in our cooking process, but we have found one which not only does but is also Vegan Society approved (most probiotics are not vegan)!

INSANELY GOOD TO THE PLANET

SAVES WATER!

Sorghum uses 1/3 less water to harvest vs comparable crops, and 50% less water vs corn. So, switching to sorghum would save 247 million Olympic pools worth of water a year!

DOES NOT CONTRIBUTE TO GLOBAL WARMING!

Sorghum is among the most efficient crops for conversion of solar energy, meaning that it does not produce any greenhouse gases and does not contribute to global warming!

INSANELY GOOD TO THE COMMUNITY

We are on a mission to help reduce childhood obesity in the UK. We are working in partnership with the below bodies to tackle childhood obesity.

The childhood obesity problem

3X
A child is 3 times more likely to be obese if they are from a poorer household.
1 IN 3
Children aged 2-15 in England are overweight or obese.
5.1BN
Is spent each year by the NHS on obesity-related health issues.
Big Society Capital Guys and St Thomas Hospital Mission Ventures

MEET THE TEAM

RUSHINA

Co-Founder

NIGEL

Co-Founder

MIA

Business Executive

JOHN

Investor/Advisor

HARRISON

Brand Ambassador

Nana Moe

Legend